Today sees the release of the official video for the newย Josh Middletonย trackย Gone.
Written by 15 year old Josh, the track features rapperย Aewon Wolfย and is already getting a positive response from radio all over South Africa.
The video was directed & produced byย Tall Creativesย and shot in a burnt down house in Douglasdale, Johannesburg.
Tall Creatives founders Brett & Claire Jones remembered it burning down and suggested using as a location for the video as it fit the concept perfectly.
Watch Gone below byย Josh Middleton
https://www.youtube.com/watch?v=Iq4mUe-Okfk
The inspiration behind the video fits in with the theme of the song but in a more literal way.
Josh Middleton is being kidnapped by his past self (who was struggling to handle negative reviews) and is rescued by his future self (who can handle the negativity).
At the end of the video Josh is rescued by his future self before his past self kills him and his future career.
The name of Joshโs debut album โNever Give Upโ is also revealed at the end. Followย Josh Middleton onย Facebook,ย Instagram andย Twitter