Yesterday, global sports brand PUMA announced a long-term partnership with singer, actress, and producer Selena Gomez who will work with the brand to design product and create marketing campaigns. Selena will start working with PUMA immediately and will first appear in the brandโs newest campaign for the Phenom, an upcoming womenโs footwear drop.
โBeing part of the PUMA family is very exciting for me,โ said Selena Gomez. โPUMA has changed the game when it comes to the mash-up of athletic wear and fashion.Itโs amazing to see this influence on style and culture and Iโm excited to be apart of it. I am hoping that we can create something special together. We already have some really cool projects in the works.โ
Selena and PUMA area great match, not only because she fits with PUMAโs brand values, but also because of her powerful influence over young women, her integrity, hustle, and drive to succeed. Her work with the brand will be more than simply appearing in a campaign, she will be an active voice for the brandโs consumers. In addition, this partnership includes PUMA and Selena working with and supporting causes close to her heart.
โSelena is authentic, creative, talented, and fearlessly real. She is everything that todayโsfemale consumer is looking for in a role model,โsaidAdamPetrick, GlobalDirectorforBrandandMarketing for PUMA. “In recent days,ย she hasย demonstratedย justย how strong she truly is. With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us. Selena is a perfect partner for PUMA because she is not afraid of the challenges our world can offer; sheย fights and perseveres, which is exactlyย what PUMA is all about. Sheย will not only represent our brand, but she will help to defineย and enhanceย our womenโsย business.โ
The brandโs womenโs business has been reinvigorated in recent years and they are expecting continued growth in this area.
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